Social Media Strategy Certification Prep ($1495)
The NISM Social Media Strategy Certification (SMS) prep course is the ideal solution for anyone looking to advance their skills as a social media marketing professional. TThe primary goal of the SMS prep course is to guide students through the six content domains covered on the SMS exam. Students are encouraged to explore topics they are less familiar with in greater detail in the course, working directly with the instructor to ensure they have a full understanding of each content domain. Additionally, participants will have the opportunity to explore social media management tools like Buffer and Hootsuite, along with advertising guidelines for Facebook, Twitter, LinkedIn, and Instagram. Though the technical skills covered in these portions of the course are not explored on the SMS exam, previous students have found reviewing the platforms to be helpful when learning social media terminology and in considering how strategic concepts could be applied.
This 6 week, 100% online is taught by an NISM Certified Instructor. Online classes feature a weekly webinar (that are recorded just in case you are unable to attend at the scheduled time). An electronic version of the Comprehensive Field Guide for Social Media Strategists is included in the cost of this course.
Social Media Marketing Certificate ($399)
If you’re new to social media, adding social media to an HR, customer service, or sales role, or if you’re ready to work with social media professionals to increase your ability to practically apply social media techniques, this 6-week online course is the perfect fit. In this fully online, instructor-led, 6-week course, we’ll discuss how to create a social media strategy, identify your audience and their specific interests, write effective content, effectively connect with your community members, and interpret platform analytics. We’ll also look at the basics of Facebook, Instagram, LinkedIn, and Twitter.