Considered a visionary leader and trailblazer in Sports and Entertainment, Management Plus Enterprises (MPE) has accelerated the multi-dimensional growth of brands in Sports, Entertainment, Media, Tech, and Event Production. By identifying entities with high growth potential, MPE develops brand positioning and go-to-market strategies to accelerate enterprise value through expert management consulting, corporate alliances, calculated positioning execution, and cohesive social and digital infrastructure.
MPE’s management team is at the epicenter of the convergence of sports, entertainment, marketing, and technology and specializes in creating, positioning, and building high growth brands. MPE created a formula for converting celebrity into brand and has applied that formula to help launch clients such as Shaquille O’Neal alongside a powerful coalition of marketing partners while positioning him as a tech influencer. MPE also developed the “Golden Boy” brand for Oscar De La Hoya, now the industry leader in boxing promotion.
MPE’s Founder and CEO, Leonard Armato, previously served as the CMO of Skechers and as President, launched the Skechers Performance Division and during his tenure Skechers became the #2 athletic footwear brand in the world in terms of sales. Leonard also was the Founder and CEO of the AVP Pro Beach Volleyball Tour, overseeing the growth of it into a global and Olympic sport. In 2013, MPE, in association with NBC, launched the ASICS World Series of Beach Volleyball, the biggest sports/music/beach lifestyle event of its kind in the world reaching over 23 million viewers annually. He regularly advises industry leaders in the sports, entertainment and media business and is a sought after speaker.